When it comes to driving traffic to your website, there's no such thing as too much exposure – but with so many types of online marketing to choose from, we zoom out to implement the best type of marketing for your short- and long-term goals. Often times a blend of many types of online marketing is best and will cover the broadest range of qualified consumers and prospects.
Online marketing is different than direct mail because instead of sending a specific amount of marketing pieces to could-be-potential prospects, marketing to online channels puts your ad or website directly in front of people who are actively looking for your product! And with online marketing, there is no limit to the expose your company can reap from ads, links, organic optimization and pay-per-click campaigns – making it exponentially more cost-effective, fluid and targeted than direct mail marketing. And, unlike direct mail and print advertising where you have to print 10,000 postcards or can only update your yellow page ad annually, with online marketing we can tweak your website and ad campaigns daily – heck, even hourly! – to ensure you're getting the most bang for your buck.
Your customers are knocking. Be there for them.
Most web users click on organic search results. So we take a holistic approach to achieve front page positioning in the top search engines as well as longer site visits on product and service pages. Longer site visits induce greater levels of trust which increase the likelihood that a visitor will perform a desired action. Our process includes keyphrase research & analysis, metatag & title tag optimization, followed by content development & optimization.
In situations where organic optimization is not applicable, or a broader range of highly targeted exposure is desired, we'll build and manage multiple simultaneous pay-per-click campaigns. These ads only show up when someone searches for exactly what you're selling, which greatly reduces your marketing costs, but also results in a highly targeted audience since these users are all your potential customers!